Location: Linz-Plus City
The Kaiser's Plus City project was developed on the basis of an existing Corporate Identity and the existing shop in Vienna's Donaucity Shopping Center. The existing CI was expanded, the materiality and surfaces of the existing concept were simplified to meet the client's economic needs. The design task was to develop an interior concept based on a free-standing object, including the redefinition of spatial effects, especially for the guest area. To further develop the color and space concept, the light grey color was replaced by black, the CI yellow remained in the sales area and is also applied to the seating furniture in the guest area. The spatial effect itself is defined by the use of paneled black wall surfaces and the generous mirror surfaces. The dark background and the mirrored surfaces represent an optical extension and convey the impression of generosity.